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Category: Strategy

Brand Reputation Management: How to Stay in Control When One Post Goes Wrong

Brand Reputation Management

A brand takes years to build their brand reputation. One post can flip that overnight. Maybe you said it. Maybe someone said it about you. Either way, your inbox is suddenly full, your comments section has turned into a fight, and people who never heard of your business yesterday think they have figured you out […]

Marketing Strategies to Close FY 2025 – 26 Strong

marketing strategies

  As the financial year 2025–26 enters its final stretch, businesses across industries are evaluating performance, tightening budgets, and pushing for stronger revenue outcomes. This is not the time for passive marketing, it is the moment for focused, data-driven, and high-impact execution. The right Marketing Strategies to Close FY 2025–26 Strong can help brands maximise […]

New Year Brand Positioning Strategies for Indian Companies

The start of a new year is more than just a calendar change for businesses. It serves as a powerful psychological reset point for both brands and consumers. For Indian companies operating in an increasingly competitive and digital-first economy, the New Year presents a critical opportunity to redefine perception, refresh messaging, and strengthen long-term growth. […]

Why Every Brand Needs Both PR and Digital Marketing?

Why Every Brands Need Both PR and Digital Marketing

In today’s hyper-connected world, no brand can afford to rely on a single communication strategy. Whether you’re a startup trying to make noise in a competitive market or an established brand looking to scale further, you need both PR and Digital Marketing to grow sustainably, build trust, and stay relevant. For years, brands treated PR […]

What’s the most underrated PR tool?

Why PR Tools Matter In the fast-paced world of public relations, tools are essential for crafting compelling campaigns, managing crises, and building lasting connections with audiences. From press releases to influencer collaborations, PR professionals rely on various resources to enhance their outreach and storytelling capabilities. While some tools, like social media and press databases, dominate […]

PR Tip: Personalize Your Pitches to Journalists for Better Responses

PR Tip

In the fast-paced world of media, journalists are bombarded with countless press releases and pitches daily. Cutting through the noise can be a daunting challenge, especially when your pitch looks like just another generic email in a journalist’s overflowing inbox. The solution? Personalization. By tailoring your pitch to the journalist’s beat, preferences, and audience, you […]

Gen Z and the FAKE News Epidemic, A Clarion Call for Action

In a time characterised by the dominance of digital information, the rise of fake news poses a significant challenge for Generation Z (Gen Z). According to a report by “The 23 Watts,” a communication consulting firm, a staggering 59% of Gen Z individuals fall prey to sensationalism, leading them to unknowingly share false information. This […]