Press Releases vs. Digital PR: Which Works Better in 2025?
In today’s fast-paced digital landscape, brands must be strategic about how they communicate with their audience. Traditional press releases and digital PR are two of the most pr
Communicate the right thing at the right time in the right manner to make a lasting mark on audiences and markets that matter to you.
The complexities of modern day marketing – with new tools and trends changing the game everyday – isn’t something one can relegate to a ‘side department’ or delegate to ‘interns’.
It’s a full time job. Which means you need specialists who have the depth, range, experience, agility and insight to help you tackle nasty curveballs, convert emerging opportunities and maintain competitive edge.
Let our specialists do the heavy lifting – while ticking all your vital marketing checklists – as you turn your focus, time and resources back on core goals.
We help leaders and organizations step beyond the confines of their niche and create transformational impact at scale.
We do this by taking their story to market in memorable and new ways with the help of bespoke communication pathways that are informed by an ever-evolving suite of concepts, tools and strategies.
Our holistic narratives address your priorities with surgical precision, amplifying your authority and influence along every touchpoint.
A quick peek into a proven methodology that’s delivered bigtime for several or our clients
An ace correspondent and media mind who has worked with CNBC TV-18. Zee Business. OMAXE Ltd.. Shekhar has been steering the Anima journey with vision. courage and a keen sense of the changing landscape.
A communications beacon and author of “The Descent of Air India, Mr Bhargava carries nearly four decades of extensive experience with corporates including Coal India and as Executive Director of Air India.
Brand mentor and creative strategist with stints across MNC’s, startups and agencies like Lowe, Jayjit brings his insight to craft sticky communication roadmaps for Anima’s clientele
TLDR, practically everything in the domain of growth-led communication. That includes everything from boosting brand authority to cross-media PR amplification to customer conversion to employee and channel engagement to generating high quality business leads to bumping-up visibility on search engines to multi-format events to online digital asset maintenance to, well, anything else you can think of.
Members on our team have had the good fortune of partnering with multi-million dollar conglomerates commanding presence across 4 continents, highly niche and local outfits, family led legacy brands, community facing public organizations, small business owners (MSMEs), people who are making a transition to new interests and industries, and one-man army solopreneurs. In short, we are happy to take on every business target and growth mandate. What’s on your mind?
There are three broad kinds of result that you can expect from us. Strategic and personalized hand-holding if you are getting started on a new entrepreneurial journey or expanding an existing new business. Enhancing your image, influence and demand with audiences and markets that matter to you. And garnering measurable leads that directly and indirectly amplify revenue, P&L and ROI. Most of what we do map back to these categories, but if you have a different kind of impact in mind, we’d be happy to rustle up some coffee and chat about it.
In today’s fast-paced digital landscape, brands must be strategic about how they communicate with their audience. Traditional press releases and digital PR are two of the most pr
Why PR Tools Matter In the fast-paced world of public relations, tools are essential for crafting compelling campaigns, managing crises, and building lasting connections with audie
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