New Year Brand Positioning Strategies for Indian Companies
The start of a new year is more than just a calendar change for businesses. It serves as a powerful psychological reset point for both brands and consumers. For Indian companies operating in an increasingly competitive and digital-first economy, the New Year presents a critical opportunity to redefine perception, refresh messaging, and strengthen long-term growth. […]
Why Every Brand Needs Both PR and Digital Marketing?
In today’s hyper-connected world, no brand can afford to rely on a single communication strategy. Whether you’re a startup trying to make noise in a competitive market or an established brand looking to scale further, you need both PR and Digital Marketing to grow sustainably, build trust, and stay relevant. For years, brands treated PR […]
What’s the most underrated PR tool?
Why PR Tools Matter In the fast-paced world of public relations, tools are essential for crafting compelling campaigns, managing crises, and building lasting connections with audiences. From press releases to influencer collaborations, PR professionals rely on various resources to enhance their outreach and storytelling capabilities. While some tools, like social media and press databases, dominate […]
PR Tip: Personalize Your Pitches to Journalists for Better Responses
In the fast-paced world of media, journalists are bombarded with countless press releases and pitches daily. Cutting through the noise can be a daunting challenge, especially when your pitch looks like just another generic email in a journalist’s overflowing inbox. The solution? Personalization. By tailoring your pitch to the journalist’s beat, preferences, and audience, you […]
Gen Z and the FAKE News Epidemic, A Clarion Call for Action
In a time characterised by the dominance of digital information, the rise of fake news poses a significant challenge for Generation Z (Gen Z). According to a report by “The 23 Watts,” a communication consulting firm, a staggering 59% of Gen Z individuals fall prey to sensationalism, leading them to unknowingly share false information. This […]
Embracing the Digital Revolution: 5 Lessons from Kodak’s Downfall
Thanks for the lessons, legend!
Keeping it in the Family! Godrej Brothers Show How Succession Can Boost A Brand
Business Succession strategy of India’s pathbreaking Godrej Brothers.
TikTok Takedown? Digital Regulation Shapes Modern PR Strategies.
Evolving the evolving equation between digital media and policy.
Power of Effective Communication In Combating Fake News During Elections.
In today’s digital age, misinformation spreads like wildfire, often causing chaos and panic among the public. Today, (Wednesday), several schools in Delhi-NCR received bomb threats via email, leading to widespread fear and confusion. While the police swiftly responded to the situation, it highlighted the dangers of fake news and the urgent need for effective communication […]
FRENEMIES! Is Co-operation the New Competition for India’s EV sector?
Cooperation and Competition : The boundaries were never blurrier!
