Embracing the Digital Revolution: 5 Lessons from Kodak’s Downfall

Thanks for the lessons, legend!
Keeping it in the Family! Godrej Brothers Show How Succession Can Boost A Brand

Business Succession strategy of India’s pathbreaking Godrej Brothers.
TikTok Takedown? Digital Regulation Shapes Modern PR Strategies.

Evolving the evolving equation between digital media and policy.
Power of Effective Communication In Combating Fake News During Elections.

In today’s digital age, misinformation spreads like wildfire, often causing chaos and panic among the public. Today, (Wednesday), several schools in Delhi-NCR received bomb threats via email, leading to widespread fear and confusion. While the police swiftly responded to the situation, it highlighted the dangers of fake news and the urgent need for effective communication […]
EXPRESS YOUR PERSONAL BRAND FOR AN UNREPLICABLE BRANDING EDGE

From Billionaire to Eco-Warrior, Zoho CEO Sridhar Vembu Drives Down Green Revolution Path. In a hyper-connected world, where social media platforms serve as powerful avenues for personal expression and brand building, the concept of personal branding has never been more relevant. Individuals, especially those in positions of influence or authority, have the unique opportunity to […]
PR enters the AI age.

The coming together of artificial intelligence (AI) and public relations (PR) is reshaping the scenario of communication strategies. AI technologies offer unprecedented opportunities for PR professionals to enhance their efficiency, effectiveness, and impact. From analysing vast amounts of data to personalising messaging and automating routine tasks, AI is revolutionising how PR campaigns are conceptualised, executed, […]
Apple and Google Forge Historic Partnership, Embracing Collaboration Over Competition.

Apple and Google get smart about competition – choose collaboration instead.