PR enters the AI age.

The coming together of artificial intelligence (AI) and public relations (PR) is reshaping the scenario of communication strategies. AI technologies offer unprecedented opportunities for PR professionals to enhance their efficiency, effectiveness, and impact. From analyzing vast amounts of data to personalizing messaging and automating routine tasks, AI is revolutionizing how PR campaigns are conceptualized, executed, […]
Apple and Google Forge Historic Partnership, Embracing Collaboration Over Competition.

Apple and Google get smart about competition – choose collaboration instead.
SILENT CHEERLEADER TO BRAND BUILDER : The inexorable evolution of India’s PR sector.

Tracing the rise of India’s PR sector.
INDIAN PREMIER LEAGUE : The 22 yard opportunity for PR and Brand departments.

Did you just miss India’s annual branding festival – the IPL?