Press Releases vs. Digital PR: Which Works Better in 2025?
In today’s fast-paced digital landscape, brands must be strategic about how they communicate with their audience. Traditional press releases and digital PR are two of the most prominent methods used to build brand credibility and generate media coverage. But in 2025, which approach delivers better results? Let’s explore the strengths and differences of both. Understanding […]
What’s the most underrated PR tool?
Why PR Tools Matter In the fast-paced world of public relations, tools are essential for crafting compelling campaigns, managing crises, and building lasting connections with audiences. From press releases to influencer collaborations, PR professionals rely on various resources to enhance their outreach and storytelling capabilities. While some tools, like social media and press databases, dominate […]
PR Tip: Personalize Your Pitches to Journalists for Better Responses
In the fast-paced world of media, journalists are bombarded with countless press releases and pitches daily. Cutting through the noise can be a daunting challenge, especially when your pitch looks like just another generic email in a journalist’s overflowing inbox. The solution? Personalization. By tailoring your pitch to the journalist’s beat, preferences, and audience, you […]
Celebrating PR Excellence at Kaleido Awards, Rising Influence of Corporate Communications In India
Leaders and achievers of PR in India get ready for an exciting future!
Gen Z and the FAKE News Epidemic, A Clarion Call for Action
In a time characterized by dominance of digital information, the rise of fake news poses a significant challenge for Generation Z (Gen Z). According to a report by “The 23 Watts,” a communication consulting firm, a staggering 59 percent of Gen Z individuals fall prey to sensationalism, leading them to unknowingly share false information. This […]
Embracing the Digital Revolution: 5 Lessons from Kodak’s Downfall
Thanks for the lessons, legend!
Keeping it in the Family! Godrej Brothers Show How Succession Can Boost A Brand
Business Succession strategy of India’s pathbreaking Godrej Brothers.
TikTok Takedown? Digital Regulation Shapes Modern PR Strategies.
Evolving the evolving equation between digital media and policy.
Power of Effective Communication In Combating Fake News During Elections.
In today’s digital age, misinformation spreads like wildfire, often causing chaos and panic among the public. Today, (Wednesday), several schools in Delhi-NCR received bomb threats via email, leading to widespread fear and confusion. While the police swiftly responded to the situation, it highlighted the dangers of fake news and the urgent need for effective communication […]
EXPRESS YOUR PERSONAL BRAND FOR AN UNREPLICABLE BRANDING EDGE
From Billionaire to Eco-Warrior, Zoho CEO Sridhar Vembu Drives Down Green Revolution Path. In a hyper-connected world, where social media platforms serve as powerful avenues for personal expression and brand building, the concept of personal branding has never been more relevant. Individuals, especially those in positions of influence or authority, have the unique opportunity to […]
