Union Budget 2026 Impact on PR Agencies and Digital Marketing in India
The Union Budget is often viewed through the lens of taxation, government spending, and economic reform. But beyond balance sheets and fiscal numbers, the Union Budget plays a powerful role in shaping public narratives, media conversations, business confidence, and consumer sentiment. For PR agencies and digital marketing professionals, the Union Budget is not just a […]
Republic Day 2026: How Indian Brands Can Build Trust Through PR
Republic Day is not just a national holiday in India. It is a moment of reflection, pride, unity, and responsibility. As India celebrates Republic Day 2026, citizens revisit the values enshrined in the Constitution: trust, equality, integrity, and freedom. For Indian brands, this occasion offers far more than a marketing opportunity. It presents a powerful […]
Why Every Brand Needs Both PR and Digital Marketing?
In today’s hyper-connected world, no brand can afford to rely on a single communication strategy. Whether you’re a startup trying to make noise in a competitive market or an established brand looking to scale further, you need both PR and Digital Marketing to grow sustainably, build trust, and stay relevant. For years, brands treated PR […]
What Exactly Does a PR Agency Do?
When I first heard the term PR Agency, I imagined glamorous events, celebrities posing in front of camera flashes, and public relations specialists whispering something clever into their clients’ ears. Basically, the typical movie-style portrayal of “public relations.” But the moment I stepped into the PR world as a fresher, I realised something funny:PR is […]
How to Choose the Right PR Agency in India for Your Brand
In today’s competitive digital landscape, a brand’s success relies not only on strong marketing but also on its public perception and reputation. Whether you are a startup, a mid-sized business, or an enterprise giant, your brand voice matters and how the world perceives it matters even more. This is where PR agencies play a powerful […]
Press Releases vs. Digital PR: Which Works Better in 2025?
In today’s fast-paced digital landscape, brands must be strategic about how they communicate with their audience. Traditional press releases and digital PR are two of the most prominent methods used to build brand credibility and generate media coverage. But in 2025, which approach delivers better results? Let’s explore the strengths and differences of both. Understanding […]
What’s the most underrated PR tool?
Why PR Tools Matter In the fast-paced world of public relations, tools are essential for crafting compelling campaigns, managing crises, and building lasting connections with audiences. From press releases to influencer collaborations, PR professionals rely on various resources to enhance their outreach and storytelling capabilities. While some tools, like social media and press databases, dominate […]
PR Tip: Personalize Your Pitches to Journalists for Better Responses
In the fast-paced world of media, journalists are bombarded with countless press releases and pitches daily. Cutting through the noise can be a daunting challenge, especially when your pitch looks like just another generic email in a journalist’s overflowing inbox. The solution? Personalization. By tailoring your pitch to the journalist’s beat, preferences, and audience, you […]
Celebrating PR Excellence at Kaleido Awards, Rising Influence of Corporate Communications In India
Leaders and achievers of PR in India get ready for an exciting future!
Gen Z and the FAKE News Epidemic, A Clarion Call for Action
In a time characterised by the dominance of digital information, the rise of fake news poses a significant challenge for Generation Z (Gen Z). According to a report by “The 23 Watts,” a communication consulting firm, a staggering 59% of Gen Z individuals fall prey to sensationalism, leading them to unknowingly share false information. This […]
