Press Releases vs. Digital PR: Which Works Better in 2025?
In today’s fast-paced digital landscape, brands must be strategic about how they communicate with their audience. Traditional press releases and digital PR are two of the most prominent methods used to build brand credibility and generate media coverage. But in 2025, which approach delivers better results? Let’s explore the strengths and differences of both. Understanding […]
AI in Content Marketing: Friend or Foe?
In today’s rapidly evolving digital landscape, one debate continues to stir discussions among marketers: is AI in Content Marketing a friend that drives innovation and efficiency, or a foe that undermines the authenticity of creative expression? With advancements in machine learning and data analytics, artificial intelligence has woven itself into the very fabric of modern […]
Celebrating PR Excellence at Kaleido Awards, Rising Influence of Corporate Communications In India
Leaders and achievers of PR in India get ready for an exciting future!
Gen Z and the FAKE News Epidemic, A Clarion Call for Action
In a time characterized by dominance of digital information, the rise of fake news poses a significant challenge for Generation Z (Gen Z). According to a report by “The 23 Watts,” a communication consulting firm, a staggering 59 percent of Gen Z individuals fall prey to sensationalism, leading them to unknowingly share false information. This […]
