Republic Day 2026: How Indian Brands Can Build Trust Through PR
Republic Day is not just a national holiday in India. It is a moment of reflection, pride, unity, and responsibility. As India celebrates Republic Day 2026, citizens revisit the values enshrined in the Constitution: trust, equality, integrity, and freedom. For Indian brands, this occasion offers far more than a marketing opportunity. It presents a powerful […]
New Year Brand Positioning Strategies for Indian Companies
The start of a new year is more than just a calendar change for businesses. It serves as a powerful psychological reset point for both brands and consumers. For Indian companies operating in an increasingly competitive and digital-first economy, the New Year presents a critical opportunity to redefine perception, refresh messaging, and strengthen long-term growth. […]
Why Every Brand Needs Both PR and Digital Marketing?
In today’s hyper-connected world, no brand can afford to rely on a single communication strategy. Whether you’re a startup trying to make noise in a competitive market or an established brand looking to scale further, you need both PR and Digital Marketing to grow sustainably, build trust, and stay relevant. For years, brands treated PR […]
Top Digital Marketing Trends to Watch in 2026!
The digital world evolves at lightning speed, and every year brings new technologies, new platforms, and new customer behaviours. As we approach 2026, brands are preparing for another major shift in how audiences discover, consume, and engage with content. Whether you are a business owner, marketer, or digital strategist, understanding the upcoming Digital Marketing Trends […]
AI in Content Marketing: Friend or Foe?
In today’s rapidly evolving digital landscape, one debate continues to stir discussions among marketers: is AI in Content Marketing a friend that drives innovation and efficiency, or a foe that undermines the authenticity of creative expression? With advancements in machine learning and data analytics, artificial intelligence has woven itself into the very fabric of modern […]
What’s the most underrated PR tool?
Why PR Tools Matter In the fast-paced world of public relations, tools are essential for crafting compelling campaigns, managing crises, and building lasting connections with audiences. From press releases to influencer collaborations, PR professionals rely on various resources to enhance their outreach and storytelling capabilities. While some tools, like social media and press databases, dominate […]
Celebrating PR Excellence at Kaleido Awards, Rising Influence of Corporate Communications In India
Leaders and achievers of PR in India get ready for an exciting future!
Embracing the Digital Revolution: 5 Lessons from Kodak’s Downfall
Thanks for the lessons, legend!
Keeping it in the Family! Godrej Brothers Show How Succession Can Boost A Brand
Business Succession strategy of India’s pathbreaking Godrej Brothers.
EXPRESS YOUR PERSONAL BRAND FOR AN UNREPLICABLE BRANDING EDGE
From Billionaire to Eco-Warrior, Zoho CEO Sridhar Vembu Drives Down Green Revolution Path. In a hyper-connected world, where social media platforms serve as powerful avenues for personal expression and brand building, the concept of personal branding has never been more relevant. Individuals, especially those in positions of influence or authority, have the unique opportunity to […]
