People want to know about the people who are behind the brands and businesses they deal with. Reach out to them personally… with a compellingly crafted and professionally managed PERSONAL BRAND.
Be a Go-To Thought leader & Authority in your space.
Add to your business cred & professional equity.
Attract bigger and better Deals, Clients, Investments, Media coverage, Associations & Affiliations, Alliances & Partnerships, Events, Spearkerships, Chief/Guest Invitations, Publishing & Awards Proposals and more.
Incease clout, public visibility & market voice-share.
Bag the deal, crack the admission, get the promotion.
Earn trust, word-of-mouth, goodwill.
Impress clients, recruiters, interviewers.
Gain leverage at meetings, debates and negotiations.
Command a higher price.
The ‘soulprint’ you leave across social media, public forums and other ‘digital haunts’ is your de-facto Personal Brand, whether you like it or not. Yes, it’s already out there. And if YOU don’t manage it proactively, your rivals will be happy to! Ensure the controls remain in your – not their – hand by capturing your big purpose, greatest skills and finest moments with the tact, sensitivity and finesse they deserve. It’s a journey that is bound to bring you great satisfaction as you look back, and yeild rich rewards as you go : Of both the materialist and other kinds. And the earlier you begin, the more time you get… to cherish and celebrate it.
Which one do you want to become?
In a new reality, consumers are skipping ‘staged productions’ and seeking authentic and inspiring ‘pillars of truth’. In this context, a Personal Brand emerges as the last strategy standing for leaders.
Curiously, a personal brand takes the ‘brand’ (in the sense we know it) out of the equation, replacing it with a rich, fun and relatable ‘human experience’.
Our digital reputation and online presence can make or break an opportunity, an investment or a connection. In 2022, it can determine our 2042.
Gain confidence, be noticed for your expertise and stop losing out on opportunities.
Get a ‘Fortune 500 League Action Plan’ for yourself : We apply best practises from fields as diverse as research, strategy, digital marketing, Search Engine Optimization (SEO), Social Media, PR, design and communication to create an ultra-professional growth roadmap for your personal quests.
Consider us your one-stop partner when it comes to branding of any kind. We add years of expertise, experience, range, versatility and networks to tick every box – and dedicate a personal manager who’s available for a quick chat anytime.
Our specialists teams are sourced from a rich cross section of functions like branding, PR, journalism, marketing, authors, psychologists, mentors, coaches, industry leaders and the creative arts – all converging to create a seamless narrative for your persona.
DIY if you want : You don’t have to rely on our experts at every point. We are happy nudge, coach, co-create and stand back – as you savour the satisfaction of sculpting your digital presence with your own hands.
LEARN WHAT SETS YOU APART : THE ART OF WRITING FOR AN ONLINE AUDIENCE, GOING LIVE WITH VIDEO, ENGAGING FANS & FOLLOWERS, STRATEGIC COMMENTING, STARTING HIGH-VALUE DISCUSSIONS AND BUILDING YOUR OWN COMMUNITIES.
OF CREATING YOUR PERSONAL BRAND WITH ANIMA
True ‘Subject Matter Expertise’, ‘Deep Domain Insight’ and ‘Experiences from the Trenches’ stands out starkly in a time when ‘echo chambers’ and ‘copy-paste corridors’ are everywhere. That – and not crypto – is the currency of the New Economy.
Sharing yours in ‘First Person account’ – as opposed to quoting references or resharing links – builds your ‘signature compass value’. Setting it all in the context of your accomplishments & accolades adds the icing of Thought Leadership tag : An irresistible combination for a market that’s desperately seeking answers.
Over 75% of folks on social media are looking for advice, recommendations and directions. 92% are willing to go with the opinion of people they value, even if they don’t know them personally. The ideal soil to become their Go-To Expert : Someone who inspires trust and acts as a GPS for big decisions.
Customers don’t buy brands, they invest in people.
Tesla’s customers aren’t purchasing a car. Neither are they buying into the firm’s philosophy of a ‘pollution free’ future. Not really. What they’re doing, is cheering on Elon Musk’s skin-in-the-game conviction that it is possible. A fellow flesh-and-blood human – who is ok smoking-up on national television and can wager a fortune on the inky-dark ambivalence of outer space – enters the ‘inner space’ of fans far easier than a corporate mouthpiece ratting off statistics from a ‘Press Release.’
The aware new shopper is skipping marketing messaging, voting instead for ‘purpose’ and choosing to side with ‘movements’ that resonate with their vision of the future. Aligning your journey with that sentiment and articulating it in your own voice instantly makes you worthy of hugs, and business.
The stats check out. 82% of buyers are more willing to place trust in a company when the C-suite is active on social media. And 77% of buyers are more likely to make a purchase when the CEO uses social media.
You had a way of announcing your presence the moment you stepped into the room. How do you replicate that magic online, where most of business has shifted? Or with a new generation of buyers who may not know the ‘real you’?
The answer lies in an ‘acutely personalized digital presence’ that seamlessly transfers that same charisma onto your digital dens and hangouts.
Mastering these ‘Channels of the Future’ allows you to attract folks who matter, multiply professional networks briskly, nurture rich relationships and continue from where you left off.
Customers don’t know Marketing Teams have pigeonholed them in neat little ‘persona slots’. They are, consequently, under no compulsion to watch the YouTube channels or follow the Insta handles that show up on your analytics dashboards. Which means that when it comes to cornering attention, your competition is literally everyone : The Superbowl, Black Friday and every new Netflix release. Not to mention your B2B peers.
The guys on your digital marketing and SEO teams literally have to fight Goliath everyday. And win.
A robust personal brand – augmented by a dogged content pipeline – acts as a ‘Winning Hack’ : Compounding efforts, breaking clutter and ensuring visibility on Google.
In an age where media platforms, social tech and communities rule, you already have a personal brand – whether you are aware of it or not. Every breath you take on Linkedin, YouTube and TikTok is being tracked closely and debated hotly by your ecosystem, behind your back.
Re-claiming your social profile and taking back its controls is the urgent action that lets you finally steer the narrative in your favour.
Come up in conversations that matter (especially on ‘Dark Social’ platforms that are impossible to monitor from outside), manage negativity deftly and become your own ORM (Online Reputation Management) Agency.
Reputation damage was rated the No. 1 risk concern in a survey on business executives around the world. Get on top, before it’s too late.
Establishing direct bridges with your online audience – something a Personal Brand lets you do – allows you the luxury of LISTENING to them.
This is the best way to mine consumer insight and conduct market research. It builds a direct hotline with customers and ensures your finger is firmly on the market’s pulse at all times.
Test & Iterate your ideas on-the-fly, pre-empt challenges quickly, anticipate market shifts on time and stay ahead of the curve.
Leaders know today’s Talent War is real.
87% of companies globally reported varying lack of skills when it came to sustaining competitive edge. A whopping 95% of recruiters approached in a survey believed that the job market will either remain this way, or only get more competitive.
The pandemic has both skyrocketed the need for the manpower AND sucked the well dry, creating the perfect storm. Making matters worse, top candidates are aware they hold the cards.
In this backdrop, a Personal Branding strategy emerges as the most authentic differentiator for leaders, decision makers and Founders looking to fill important roles with dream hires. It lets you…
Beat rivals to the ultimate capital of the knowledge era : Talent.
Personal branding is all about aligning who you are… with what you do… and how you do it. It’s about finding your BIG WHY and going to town with it. When you can be expressive about your passions and celebrate them with the whole wide world, work quickly goes from blah to bliss.
A MEDIA COMPANY MENTALITY
The democratized mobile & media landscape of today allows anyone to become a one-person-broadcast company today. Seize the hour with Anima. We institutionalize a content engine your buyers love, placing equal weight on quantity and quality. The story in short? Create > Distribute > Repeat.
LASER FOCUSSED CONSISTENCY
It’s not smart to leave your buyers hanging once you have baked-in the habit: When they log on for your content, make sure it’s right there – on their preferred channel and in their favourite format.
GETTING INVOLVED
Without skin and soul in the game, your story may be slick, but will lack the ‘touch’. We help you team up with marketing minds, collaborate with design experts and sync-up with master storytellers to co-create your leadership presence : One unforgettable Linkedin piece and one head-turning TikTok video at a time.
