SCALE SMART GROWTH WITH INTEGRATED, OMNI-CHANNEL PERFORMANCE MARKETING THAT IS
Unlock the potential of your budget and business by combining next-level data, distribution and decision science to engage markets creatively and drive ROI consistently… with our Performance Marketing whizzes.
Powerful organic boost
Full Funnel & Multi-Platform
Predictive forecasting
360 Degree Analytics
100% transparency
Paid search
Product ads
Social media ads
Video ads
Display ads
Programmatic advertising
Placement targeting
Behavioural Targeting
Remarketing
Brand engagement
Mobile marketing
Product listing
Performance Marketing lets us scale growth in a cost-smart, measurable and predictable way. This unique marketing genre is the Go-To tactics for companies and brands who are looking for quick traction and fast results. Indeed, it is the favorite ‘Play’ of marketers and entrepreneurs who want to promote a new launch or leverage a seasonal festival or event (like Black Friday Sale) and need to drum up some noise and bag some wins quick.
Performance marketing is heavily reliant on channels like sponsored content, affiliate marketing, native advertising (immersive & contextual messaging), social media advertising and search engine marketing (PPC ads and Google Adwords).
Done right, performance can bring home rich dividends for a business by optimizing spends, enabling better customer segmentation and targeting, making agile changes and on-the-fly adjustments to marketing decisions, driving sales quickly, expanding markets fast and sustaining high ROI campaigns.
Performance Marketing is one of the best ways of keeping a firm grip over your marketing expenses. That’s because, like the name suggests, this an ‘impact-driven’ or ‘pay-for-results’ tactic. In other words, rather than an upfront pricing policy (such as a monthly retainership to an agency, for example), one only pays for results obtained for targets achieved. That target can cover a wide range of outcomes, such as …
Google estimates that for every $1 spent on Google Ads, businesses receive $8 back in profit.
74% of brands cite pay-per-click advertising as a primary business driver.
58% of millennials report making a purchase based on an online ad.
Quality partnerships – be it with affiliates, influencers or publishers – is one of the pillars of Performance Marketing. It lets a merchant or brand leverage the captive customer traffic of partner networks, and thus avoid overreliance on expensive sales and marketing channels with a more diversified and flexible approach.
Performance Marketing is a win-win for both parties involved : The retailer or merchant doesn’t have to pay for activities that haven’t fetched benefits. And the affiliate, publisher or influencer has found an extra source of revenue.
Not surprisingly, around 80% of today’s brands count on strategic partnerships to reach, influence and convert customers by being omnipresent across the buyer journey at scale.
Were you aware that nearly 90% of businesses lose money on Google Adwords by letting non-professionals handle their performance budgets?
It’s time to stop paying high packages and retainerships for results you never actually get to see. Try a logical, ethical and 100% outcome-based-approach with Anima – a team that puts your interests squarely in front. Our specialists are performance marketing geeks : Passionate about staying on top of every new trend and practise, and deeply familiar with the bends & turns of the digital trenches. Let this expert bunch help you maximize your opportunities along all possible conversion paths – and lift your ROI to a whole new level.
Here are some of the exclusive advantages of partnering with us for your performance marketing mandates.
Mine our unique mastery over strategy, data, creativity, decision science and distribution to create smarter targets and memorable campaigns to achieve business goals creatively.
Leverage AI, Machine Learning, Advanced Automation and Next-In-Line Bidding strategies to get the best out of your budget.
Unleash a customized, 360 degree strategy comprising search ads, display ads, social ads, in-stream ads, GSP (Gmail Sponsored Promotions), local services ads, dynamic retargeting, influencer marketing, visual search, YouTube shopping, Amazon advertising and Stories/Reels to optimise your full-funnel and increase conversion exponentially.
Take better decisions and stay a step ahead of rivals with predictive forecasting.
Keep a close track of activities, spends and progress with smart dashboards and custom reports.
Build fulfilling relationships with channel and partner ecosystems.
Support in-house capabilities and sudden spikes with our plug-and-play, on-demand solution suite.
