Activate a systematic and end-to-end content marketing approach that’s matched to your requirement and budget
92% of marketers and businesses report content as a valuable business asset
82% of marketers actively use content marketing
54% of decision makers say they spend more than one hour per week reading and reviewing thought-leadership content
Audit & Evaluation
Research & Analysis
Strategy & Plan
Creation & Publishing
Distribution & Promotion
Monitoring & Analytics
Refinement & Iteration
As business gets competitive and it becomes harder and harder to distinguish yourself from similar, ‘me-too’ products and solutions in your niche and category, brands need a powerful gameplan to stand out clearly and regain the edge.
Content – generated strategically, compellingly and consistently – has established itself as that plan. 91% of businesses use content marketing tactics, and business revenues that can be attributed to content marketing are increasing exponentially each year.
There are many ways in which content adds unmatched value to your journey – be it in building ‘brand-love’, generating demand or landing leads.
Consumers are increasingly blocking out ads and other forms of intrusive advertising. The only way to make an impression on their minds is to substitute the PUSH of disruptive (traditional approaches) marketing with a PULL that ‘naturally’ draws them into the brand’s ecosystem. Nurtures a relationship that goes beyond transaction. And establishes loyalty which, more often than not, translates into profitable outcomes over the long term. Inbound Marketing achieves this goal through content that is relatable, useful, authentic, authoritative and engaging.
Websites
Microsites
Articles
Blogs
Social media
Emails
Videos
Vlogs
Ghost Writing
Leadership writing
UX copy
In-App messages
Pitches
How-To Guides
Decks
Presentations
Product descriptions
Podcasts
Ads & Campaigns
Newsletters
Press Releases
Infographics
Graphics & Animation
Marketing collaterals
Sales Enablement literature
Case studies
White papers
E-Books
Reports
Press Releases
Infographics
Graphics & Animation
Marketing collaterals
Sales Enablement literature
Case studies
White papers
E-Books
Reports
The extended Inbound Marketing and Content Marketing Team at Anima comprises an expert and agile cohort of professionals at the top of their game – Be it strategy scientists, marketing minds, journalists, advertising hotshots, authors, bloggers, vloggers, musicians, movie makers, digital artists, animators, video-makers, subject matter specialists or others – who combine passion for creation and versatile range with a spirited sense of marketing and a sharp understanding of client business. They stay on top of shifting audience tastes and market trends, continuously refining approach and reinventing style to attract, delight and convert eyeballs with clutter-breaking and value-rich ‘Touch Points’.
Build trust, grow credibility and expand your Follower Base by creating compelling experiences that build sticky communities of fans and customers – who then act as your brand ambassador to spread word-of-mouth goodwill, bring in referrals and grow business on auto-pilot.
Over 80% people click websites & brands they are already familiar with – regardless of their position on Google Search. Why? Well, they are simply sticking to a familiar comfort zone : Their favourite brands. Tap into the power with Anima’s brand specialists. We bring yours to life with compelling storytelling that fleshes out your organization’s personality and purpose vividly, engages your prospects deeply, underlines expertise memorably, retains the repeat-business and loyalty of fans and earns the trust of new markets.
Content that is constructed around an intuitive keyword action-plan moves an entire series of needles which Google considers important for deciding page ranking – such as High CTR (Click-through-rate), quality Backlinks and positive user experience. Our SEO veterans unlock the true potential of your content with the right keyword density, optimal readability, the right word count and persona-customized information – all knit together by great storytelling – to maximize your visitors’ ‘On-Site-Time’ and skyrocket your digital assets to the top of Search Engines. Go ahead, reimagine visibility, leads and growth with a fresh loot at SEO.
It’s official : Content marketing is known to produce 3X as many leads as traditional marketing. What’s more, it also costs 62% less. The perfect ‘double whammy’, if you are a revenue leader, marketing champion or entrepreneur. We can help you find, engage and convert fence-sitters, curious visitors and potential prospects with valuable, relevant and expertly distributed content that develops trust, encourages conversations and builds a reliable revenue pipeline. Not just once, not just twice, but over 90% of the time.
Push up your Domain Authority and raise your Thought Leadership status by joining the creator economy. Team up with talented wordsmiths, experienced journalists and published authors to co-publish or ghost-write high quality content pieces that find their way to the right platforms, are consumed by minds that matter. Garner positive review, attract valuable backlinks, achieve high search rankings and position you as a prominent voice in your space.
Amplify brand equity, online reputation and Digital PR with newsworthy content that gets picked up by journalists, bloggers & influencers. Craft your Press Releases, Manage your social media channels and orchestrate your corporate communication bridges with both deft and heft by mastering content production, distribution and promotion with Anima’s deep grip over the PR terrain. Enjoy meaningful media coverage, true social capital and an increasingly wider audience.
