The fast evolving terrain of digital journalism and outreach is setting an exciting new tone for Public Relations narratives in a bold new reality. PR ver2.0, so to speak, is becoming increasingly central to new media strategies that organizations are adopting to rethink growth in a social, political and economic backdrop that’s rife with both complexity and opportunity.
Public Relations calls for a very special form of dexterity since eyeball and mindshare is ideally not paid-for, but earned. Going into the recipe mix is a diverse set of skills and competencies like creative storytelling, social agility, tech-savviness, audience insight and media platform awareness.
Public Relations in the Next Reality is going to be a holistic and subtle exercise that goes beyond random big-bang splashes, and must be consistently nurtured all year long. It is, equally, about cultivating ‘power connections’ by becoming a part of relevant groups and forums. The latter creates a strong media network that can help the organization
Stay in the know
Open doors with agility
Stay resilient to negative vibes
Be in charge of its online reputation
At Anima, we help corporates, family run legacy outfits, small businesses, founders, professionals, coaches and solopreneurs leverage PR strategically to win consistently.
Some of the benefits of adding us on your side include :
Curation, repair and amplification of reputation across the stakeholder engagement ecosystem in real-time
Heightened credibility, trust and influence
Sticky brand with strong recall
Better visibility in crowded markets
Enhanced reach and resonance with the right audiences
Powerful demand generation that goes beyond lead generation
Increased sales, revenue and ROI
As a new-age ready tribe of PR masterminds, we are resourcefully rich and technically sound. As a result, we have catered to a wide range of clients that spans across sectors, from real estate to smart energy to education to IT to food & hospitality to healthcare, amongst others. With a cumulative experience of over 150 years, we command a level of expertise that transcends the conventional boundaries of Public Relations, venturing deep into the larger, connected universe of brand, communication and goodwill. With Anima, you get to access:
A world-class team with deep subject matter expertise, diverse skill sets and the hands-on experience required to deliver the results you need, when you need them the most.
Strong, data-driven ideas informed by professional instinct and amplified by memorable storytelling to resonate with the markets, stakeholders and media outlets that truly matter to you.
Connections with some of the most respected journalists across some of the biggest media platforms out there.
A footprint that straddles the full PR landscape: Print, digital and social, broadcast, analysts and influencers.
One size doesn’t fit all, which is why we favour a deep-custom approach that dovetails your pains, threats, strengths and opportunities with meticulous consideration.
Celebrity Management, Political PR and influencer marketing are some other key areas we have been doubling-down on, of late.
We can integrate seamlessly with your marketing and in-house teams, help you start-up a brand new PR wing within your organization from scratch, or function as a hassle-free, external partner in outsourcing format.
Anima was purpose-built to empower organizations step beyond the obvious and explore innovative new ways of leveraging emerging trends and horizons in the Public Relations space. Here are some of the ways we can help you stay on top of your PR mandates :
Defining, capturing and articulating key PR objectives in the form of an unambiguous, high-impact Go-To-Market Strategy cum Roadmap that acts as guardrail and compass for organization-wide personnel and activities
Meaningfully and profitably contextualizing the big purpose and message within the larger landscape of audience, media, tech, trends and industry to control the narrative, get your voice heard and become the source of truth in your niche and domain
Taking a unique and intuitive approach to Owned, Earned and Paid Media
Adopting a humane and sensitive approach to establish real, authentic and deeply emotional connect with audiences
Constructing an idea leadership persona by communicating expertise, stance (on urgent practises like D&I, ESG and others) and values to win the spotlight and earn the recognition you deserve
Becoming friends with big data with an analytical approach to campaigns
Staying agile to changes in the ecosystem with a view to leveraging tailwinds quickly and managing crises deftly
Anticipating and interpreting the impact of evolving public sentiments and market moods on business, and acting as advisory on appropriate response
Empowering the leadership with continuous insights and learnings for decisions that catalyse PR goals
Complementing and multiplying the efforts of marketing & teams, SEO and social media specialists and corporate communication department
Experimenting with content formats and channels to uncover new media opportunities
Partnering with Key Opinion Leaders (KOL), influencers and micro-influencers for social proof
Engaging gen-next such as Millennials, Gen Z and Gen Alpha
Driving growth in ways strategy, sales and marketing cannot
Public Relations is going through an exciting transition, and we have only witnessed the tip of the iceberg so far. A flexible, sensitive and change-ready communication compass will be key for organizations looking to maintain competitive edge in a time marked by massive disruption. Partner with Anima to make your own trends instead of following them
Stay ahead of recessionary signals
Negotiate the landscape of Artificial Intelligence
Break through information overload to make a mark with target audiences
Prepare for shifts in customer mindsets and spending habits
Brace for new opportunities like 5G and metaverse
Build upon post-COVID trends like digital events, virtual interviews and hybrid interactions
